Automotive · Brand

Toyota x Roshn

A brand collaboration film for Toyota x Roshn — merging automotive precision with architectural vision across the Saudi landscape.

About the project

A collaboration between two brands defined by scale and ambition — Toyota’s engineering heritage meeting Roshn’s vision for the built environment. The film required a visual language that could hold both identities without subordinating either.

Production spanned multiple locations, with technical direction focused on car-to-car work, aerial sequences, and a lighting approach calibrated to the intensity of the Saudi light.